Blogging Disasters: “Sony Shuts Down Fake Blog For Good”

With blogging being one of the newest and most used communication tools in today’s society expect that not everyone knows exactly what they are doing. Many companies have started to use blogging as a form of free advertising and others just as a networking tool. In this time of experimentation, many mistakes have been made and blogs have started to become problematic rather than beneficial.

Sony is one of those companies that have made mistakes; they used their blog in the worst way possible by lying to their customers. Sony and their marketing firm, Zapatoni, were caught in creating a fake blog to promote their new PSP. The blog was called “AllIWantForXmasIsaPsp.com” and it consisted of different people talking about how they wanted a PSP for Christmas or how they had one but their friend didn’t and really wanted one. The site looked pretty official, but to those die hard Sony customers t was easy to figure out the dishonesty. Like it said in Blog Herald, “With it’s overly hipster talk and the fact the domain is registered by a Marketing firm, it didn’t take long for the gaming community to find that Sony was behind the blogging deception.” Today, the blog has been taken down but Sony is still suffering from its ramifications. It’s customer’s are finding it hard to believe what they say anymore; will they ever recover from this horrible mistake? How could Sony not know that their “tech savvy” customers would discover their deceitfulness, were they not analyzing their audience correctly? Sony I think has learned a big lesson from this blogging disaster, to always analyze their audience and not try to get ahead of themselves. Now to all you new bloggers, learn from Sony’s mistake and other cases out there and do not let blogging become a problem but better yet learn to use it to your advantage.


*Picture from Google Images